All About SHAY
Ladan and Tanaz started SHAY in Los Angeles in 2003. Two generations in the same room, building the same thing: fine jewelry that earns a permanent spot in your rotation.
The design point has always been specific. 18k gold. Natural diamonds, ethically sourced. Construction that handles daily wear without looking like it’s trying to survive it. Every piece is made to be stacked, layered, and worn on repeat - not stored.
What a mother and daughter bring to the same design table is not sentimentality. It’s range. Tanaz sees what’s next. Ladan knows what lasts. The overlap is where SHAY lives.
The SHAY Story: A Family Affair
Jewelry wasn’t a career pivot - it was the thing that was already happening. Ladan and Tanaz grew up around stones, around settings, around the question of what makes a piece worth keeping. SHAY was the answer they built together.
Working across generations means the archive is built into the process. Ladan carries Persian craft traditions and a collector’s eye. Tanaz pushes materials and silhouettes into new territory. They disagree productively. The work shows it.
Designing for the Modern Woman
SHAY designs for the woman who already knows what she wants. The pieces move between daytime and evening because she does. Layering isn’t a suggestion - it’s how the jewelry was drawn.
Versatility here isn’t a marketing angle. It’s an engineering decision. Every clasp, every setting, every band width is tested against the question: does this work next to everything else she owns?
Craftsmanship and Quality: The SHAY Standard
18k gold, natural diamonds, ethically sourced gemstones. Those are the inputs. The output is jewelry that feels as considered in your hand as it looks from across a room.
Each piece is handcrafted by artisans SHAY has worked with for years. The relationship matters because the tolerances are tight. A SHAY tennis bracelet drapes a specific way. A SHAY huggie sits flush against the ear at a specific angle. Those details don’t happen by accident.
Innovating with Tradition
SHAY introduced ceramic into its collections because the material earned it - lightweight, scratch-resistant, and unexpected in a fine jewelry context. The collection pairs ceramic with 18k gold and diamonds because contrast is the point.
Persian design traditions show up in the geometry, the symmetry, the way negative space gets used. Not as a reference. As a foundation. The work doesn’t explain its influences. It just carries them.