SHAY LIFE

The Meaning of Nowruz: Persian New Year Traditions Through Our Family

Every spring, as Nowruz, the Persian New Year, arrives, our family gathers to welcome a new beginning. Growing up, these traditions were passed down from my mom, and now they continue in a new way ...

Gold is Rising, so is its Meaning

As gold prices rise, we reflect on material value, 18k solid gold, and why permanence remains at the heart of fine jewelry.

The Jewelry Themes That Defined Our Year: As loved by Tanaz & Ladan

As designers, and as women, we don’t think about jewelry purely in terms of trends. We pay attention to what we actually wear. What becomes part of our everyday. What still feels right long after t...

An Evening in the Hills

On October 14, SHAY founders Tanaz and Ladan, together with celebrated artist Lana Gomez, hosted an intimate evening at a private residence in the Hollywood Hills to celebrate the launch of their c...

SHAY x Lana Gomez: Where Art Meets Fine Jewelry

Some collaborations are born from strategy. Others, from genuine connection. The SHAY x Lana Gomez capsule is both, a partnership rooted in friendship, shared values, and a deep admiration between ...

From Heart to Pear: The Coolest Diamond Cuts Right Now

Diamond shape isn’t just about sparkle; it’s a signature. These days, personal style speaks louder than labels, and the cut of your diamond says more than you think. At SHAY, we’ve always been draw...

Introducing Our Spring Campaign with Charlotte McKinney

We’re delighted to share our latest Spring/Summer campaign, starring the effortlessly radiant Charlotte McKinney—model, actress, and longtime SHAY muse. Captured by photographer Justin Wilczynski, ...

A Timeless Tradition: SHAY’s Founders Reflect on Persian New Year Celebrations

As spring begins, our founders look back on their Persian New Year, or Nowruz celebrations—a time of renewal, tradition, and family. Rooted in history, Nowruz is more than a new year; it’s a moment...

Inside Paris Market Week: A Founder’s Journal

Paris during Market Week is an exhilarating blur of business and beauty. Between back-to-back showings, chic café moments, and a little retail therapy, the city never fails to captivate. Here’s a g...

Interview Series: GQ Fashion Editor Haley Gilbreath

As Fashion Editor of GQ, Haley Gilbreath is immersed in the world of luxury menswear, but her approach to style extends far beyond tailoring. From unexpected sources of inspiration to the jewelry p...