SHAY LIFE

An Evening in the Hills

On October 14, SHAY founders Tanaz and Ladan, together with celebrated artist Lana Gomez, hosted an intimate evening at a private residence in the Hollywood Hills to celebrate the launch of their c...

SHAY x Lana Gomez: Where Art Meets Fine Jewelry

Some collaborations are born from strategy. Others, from genuine connection. The SHAY x Lana Gomez capsule is both, a partnership rooted in friendship, shared values, and a deep admiration between ...

From Heart to Pear: The Coolest Diamond Cuts Right Now

Diamond shape isn’t just about sparkle; it’s a signature. These days, personal style speaks louder than labels, and the cut of your diamond says more than you think. At SHAY, we’ve always been draw...

Introducing Our Spring Campaign with Charlotte McKinney

We’re delighted to share our latest Spring/Summer campaign, starring the effortlessly radiant Charlotte McKinney—model, actress, and longtime SHAY muse. Captured by photographer Justin Wilczynski, ...

A Timeless Tradition: SHAY’s Founders Reflect on Persian New Year Celebrations

As spring begins, our founders look back on their Persian New Year, or Nowruz celebrations—a time of renewal, tradition, and family. Rooted in history, Nowruz is more than a new year; it’s a moment...

Inside Paris Market Week: A Founder’s Journal

Paris during Market Week is an exhilarating blur of business and beauty. Between back-to-back showings, chic café moments, and a little retail therapy, the city never fails to captivate. Here’s a g...

Interview Series: GQ Fashion Editor Haley Gilbreath

As Fashion Editor of GQ, Haley Gilbreath is immersed in the world of luxury menswear, but her approach to style extends far beyond tailoring. From unexpected sources of inspiration to the jewelry p...

2024 in Review and What’s Coming in 2025

As 2024 comes to a close, we look back on a year of dazzling trends and innovative designs. From classic pieces reimagined to bold experiments in color and form, 2024 has been a testament to the ve...

Our Family Getaway to Cabo: Vacation Essentials We Can’t Live Without

When it comes to vacations, few things bring as much joy as packing up for a sunny escape with the family. Recently, we took a trip to beautiful Cabo San Lucas, a destination that’s quickly become ...

Jewelry and Wellness: How Accessories Can Boost Your Mood

In today’s fast-paced world, wellness has become more than just a trend—it’s a lifestyle. From mindfulness practices to self-care routines, people are exploring various ways to nurture their mental...