From Heart to Pear: The Diamond Cuts Everyone’s Craving Right Now
Diamond shape isn’t just about sparkle; it’s a signature.
These days, personal style speaks louder than labels, and the cut of your diamond says more than you think. At SHAY, we’ve always been drawn to shapes that speak bold, expressive, and a little unexpected and we’ve watched our collectors do the same.
Designing with unique silhouettes has been part of SHAY’s DNA from the beginning. Over the years, we’ve built collections around cuts that feel emotional and modern, sculptural and strong. Lately, we’ve seen a surge in love for heart, pear, and marquise shapes, and we’re not surprised.
The Heart Cut: Emotion, Reframed
We weren’t “heart girls” at first. But nearly a decade ago, we started experimenting with the shape. Flipping it upside down, clustering it in pendants, scaling it up for huggies. Something clicked. It stopped feeling sweet and started feeling powerful.
Pieces we love:
The Heart Pave Pinky Ring and Heart Thread Necklace reinterpret this classic cut through a modern lens. We also love stacking upright and inverted hearts in our Heart Tennis Bracelets to create abstract silhouettes that feel edgy and unexpected.
The Pear Cut: Uneven by Design
The pear cut has this tension we love. Part soft, part sharp. It straddles two worlds, giving it a fluid, sculptural feel that reads modern but never obvious. We use it to elongate, flatter, and catch the light in all the right places.
Pieces we love:
Our Pear Tennis Necklace and East-West Spiral Pinky Ring bring a twist to traditional shapes. For drama, the Emerald Pear Necklace flatters the neckline and makes a bold, timeless statement.

The Marquise Cut: Sculptural & Stylish
With its elongated silhouette and pointed tips, the marquise cut brings instant structure. It’s architectural, directional, and always makes its presence known. Quietly bold and impossible to ignore.
Pieces we love:
The Evil Eye Pinky Ring is one of our signatures, and the Marquise Drop Necklace brings a sleek, symbolic edge to everyday layering. We love how this shape transforms when set horizontally. Still elegant, but full of attitude.
Why Shape Matters
What ties these cuts together is energy. They’re not about tradition. They’re about personality. Each one carries a unique rhythm, a sense of style that’s distinctly yours.
At SHAY, we design for women who know what they love or are learning to trust their instincts. We believe the coolest shape isn’t the trendiest. It’s the one that feels like you.