Introducing Our Spring Campaign with Charlotte McKinney
We’re delighted to share our latest Spring/Summer campaign, starring the effortlessly radiant Charlotte McKinney—model, actress, and longtime SHAY muse. Captured by photographer Justin Wilczynski, the shoot is a celebration of sun-drenched days, glowing skin, and fine jewelry designed to elevate the everyday.
This season is all about striking that perfect balance between bold sparkle and natural ease. Set against a palette of soft light and earthy textures, the campaign captures Charlotte wearing our newest designs—think floating bezel illusion styles, heavy diamond layers, and timeless April birthstone pieces. Each look was curated to reflect the refined ease we love about California living, and the effortless glamour that defines SHAY.
[Explore our diamond collection]
As our co-founder Tanaz Shayan shared, “This shoot is all about that sun-kissed glow and lived-in luxury. Charlotte captures the spirit of the season so effortlessly—flirty, fun, and endlessly cool.”
The imagery speaks to the elegance of the unexpected— luminous gold against bare skin, and those quietly candid moments. Every shot captures a feeling of ease and confidence.
To explore the pieces Charlotte wears in the campaign, you can shop her diamond edit here. For even more sparkle, browse our full diamond collection—designed to move with you, day to night.
This is jewelry for now: luxurious, modern, and made to shine in the light of spring.
