The Meaning of Nowruz: Persian New Year Traditions Through Our Family
Every spring, as Nowruz, the Persian New Year, arrives, our family gathers to welcome a new beginning.
Growing up, these traditions were passed down from my mom, and now they continue in a new way as our own children begin to experience them too. For us, Nowruz has always been about family: setting the Haft-Seen table together, reflecting on the year behind us, and looking ahead with hope.
This year feels especially meaningful as I prepare to welcome another child this summer. Moments like these remind us how traditions continue to evolve across generations.
At the center of the celebration sits the Haft-Seen table, where each symbol represents something we hope to carry into the year ahead: growth, beauty, renewal, and reflection.
These ideas have always felt deeply connected to the way we think about jewelry. The pieces we wear often become part of our rituals too - evolving with us over time and marking the moments that shape our lives.
Here are a few of the symbols that resonate with us most this year.
Sabzeh - Growth
Sabzeh, the green sprouts grown for Nowruz, symbolize renewal and growth.
Each year when we place them on the table, we’re reminded how life continues to evolve, just like our family.
Layered chains reflect that same idea for us. A collection grows slowly, with pieces added over time, often tied to memories or milestones.
Another reminder of how traditions evolve is happening this year as well. It will be the first time my son helps me set the Haft Seen table. As I was explaining that each item traditionally begins with the letter “S,” he decided we needed to add one of his own contributions, a superhero. So this year, alongside the traditional symbols, we also have Spider Man on our table.
In many ways, that small addition feels perfectly fitting. A reminder that traditions grow and change as each new generation adds their own meaning.
Seeb - Beauty
The apple, or Seeb, represents beauty and vitality.
For us, beauty has always been something simple and enduring, the pieces you reach for every day without thinking.
Emerald and diamond studs capture that feeling perfectly: vibrant, elegant, and effortless.
Sonbol - Spring
Hyacinth, known as Sonbol, marks the arrival of spring and the beginning of a new cycle.
Its color and fragrance signal that a new season has arrived.
Gemstone rings bring that same sense of individuality and vibrancy, small moments of color that reflect personality and joy.
Ayeneh - Reflection
Ayeneh, or Mirror, on the Haft-Seen table represents reflection and entering the new year with intention.
It reminds us to pause, appreciate where we are, and think about what lies ahead.
Certain pieces of jewelry feel like this too, chosen thoughtfully and worn with purpose. Statement rings often carry that feeling for us: pieces that invite you to pause and appreciate their craftsmanship.
As our family grows, these traditions take on new meaning each year. What once began as rituals passed from one generation to the next now continue through our children as well.
In many ways, jewelry follows a similar path: objects that move through time with us, carrying memories and stories along the way.
From our family to yours, Nowruz Mobarak.
With love, Tanaz
