Welcome our Spring/Summer 2022 campaign, featuring Aussie beauty Shanina Shaik.

Glowing in her natural beauty, Shanina takes the sun in stacks of SHAY's most memorable pieces.

Shot on location in Los Angeles California, by photographer by Bryce Thompson, the Australian beauty was a natural selection for the brand’s first major campaign.


Shanina Shaik posing in blue dress with Shay jewelry on. Palm trees in background.


It was the combination of Shanina’s striking heritage, laid-back disposition and immediate synergy with the brand that lead to this perfect pairing. She’s a self-confessed family girl and outdoor lover who attributes her bond with fashion and beauty, to her mother. A connection which resonated dearly with SHAY mother-daughter co founders, Ladan & Tania. 


Shanina Shaik posing infront of greenery holding a white flower and wearing black leather jacket and Shay jewelry


This season, look for oversized colored gemstones, supersized squares and hexagons, bold baguette diamonds, and diamond-encrusted chain links if modern silhouettes are your style; or veer towards drops and dangles, polished ceramic links or deco inspired forms to explore your ultra-feminine side.  


Shanina Shaik close up holding had to face wearing Shay jewelry