At SHAY, we believe that an engagement ring is more than just a piece of jewelry—it's a symbol of love, commitment, and the beginning of a beautiful journey together. Our custom engagement ring design service, led by our co-founders Tanaz and Ladan, offers a truly personalized experience, ensuring that every ring reflects the unique love story it represents.

Whether you visit us in our West Hollywood showroom or prefer the convenience of a virtual appointment, Tanaz and Ladan are here to guide you through every step of the design process. With their expert knowledge and passion for fine jewelry, they will help you create a ring that is as unique and memorable as your love story.

The SHAY Custom Design Experience

From the moment you step into our showroom or connect with us online, you’ll feel the warmth and dedication that Tanaz and Ladan bring to the SHAY experience. Our custom design process is collaborative, ensuring that your vision comes to life with meticulous attention to detail. Here’s what you can expect:

1. Consultation and Inspiration: The journey begins with a personal consultation where you’ll discuss your ideas, preferences, and budget. Tanaz and Ladan will listen to your story and help you explore different styles, settings, and stones that resonate with your vision.

2. Selecting the Perfect Diamond: Choosing the right diamond is one of the most important decisions in designing an engagement ring. Our co-founders will guide you through the 4 Cs—cut, color, clarity, and carat—ensuring that you understand what makes each diamond unique. Whether you’re looking for a classic round brilliant or a more unique cut like an emerald or pear, Tanaz and Ladan will help you select a diamond that matches your taste and enhances the overall design.

3. Design and Creation: Once the diamond is selected, the design phase begins. Tanaz and Ladan will work closely with you to create a sketch or 3D model of your ring. This is where your ideas come to life, and you can see how the different elements—band, setting, and stone—come together to form a cohesive, beautiful piece.

4. Craftsmanship and Final Touches: Our master jewelers then bring the design to life, using the finest materials and exceptional craftsmanship. Every detail is meticulously executed to ensure that your engagement ring is of the highest quality and perfectly captures your vision.

5. The Unveiling: The final step is the most exciting—seeing your completed ring for the first time. Whether in our showroom or delivered to your home, the moment you see your custom-designed ring is one you’ll cherish forever.

 



Tips for Selecting the Perfect Diamond

Selecting a diamond can feel overwhelming, but with Tanaz and Ladan’s expert guidance, it becomes an enjoyable and educational experience. Here are a few tips to help you choose the perfect diamond:

- Understand the 4 Cs: The cut is crucial as it determines the diamond's brilliance. Color and clarity are important for the stone's overall appearance, while carat weight affects its size. Balancing these factors according to your preferences and budget will help you find the right diamond.

- Consider Shape and Setting: The shape of the diamond should complement the setting and your personal style. Whether you prefer a classic round or a modern oval, ensure that the setting showcases the diamond beautifully.

- Think About Longevity: An engagement ring is worn every day, so consider durability. Opt for a setting and diamond that can withstand daily wear while maintaining their beauty.

- Trust Your Instincts: At the end of the day, your choice should resonate with you. A diamond that speaks to your heart is the right one.

Schedule Your Custom Design Appointment Today

Designing a custom engagement ring is an intimate and memorable experience, and at SHAY, we’re honored to be a part of it. Whether you meet with us in our West Hollywood showroom or connect virtually from anywhere in the world, Tanaz and Ladan are here to help you create a ring that captures your love story perfectly.

Contact us today to schedule your consultation and begin the journey to creating your dream engagement ring. Let’s craft a piece that will be cherished for a lifetime.

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